As part of the CES 2021 conference, IBM’s Bob Lord participated in a panel with leaders from CVS and Delta to discuss the importance of marketers using advanced technology like AI for social good and to transform the ad industry. We sat down with him for a deeper dive. Over the last year there has […]
The post It’s time to break the cycle and restore trust in advertising appeared first on Blockchain Pulse: IBM Blockchain Blog. Source: IBM Blockchain…
Tag: Blockchain sessions
Think 2021: The countdown begins
Think 2021 is the premier online event of the IBM year, and is set to begin Tuesday, 11 May in Americas and Wednesday, 12 May in APAC, Japan and EMEA. Blockchain Think 2021 sessions share a common theme: using blockchain is a proven approach for solving ecosystem-level challenges. Therefore, what is generally labeled “enterprise blockchain” will continue to […]
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3 key areas of enterprise blockchain adoption in 2021
Many businesses are seeing the COVID-19 pandemic as a watershed for technology and innovation investment. Technology budgets have been reprioritised with a laser focus on near-term return on investment as a necessity for most. At the same time remote working, lockdowns and supply chain challenges have accelerated digital transformations that otherwise might have taken a […]
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BlockpARTy — Spotlight on food safety and provenance
Today, there’s unprecedented demand for a smarter, safer, more honest food supply — and a resilient supply chain that can act quickly should something go wrong. Our innovative clients have a vision of how blockchain could meet that demand and create a new era of trust for the world’s food supply. To celebrate our visionary […]
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Launching nine new projects on blockchain and data transparency
The Columbia-IBM Center for Blockchain and Data Transparency brings together cross-disciplinary teams to advance innovation in blockchain and data transparency and closely associated topics for the good of society that will drive new science and technology, develop thought leadership and influence policy. Our aim is support not just cutting-edge research in the underlying technologies that […]
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BlockpARTy — The art of repeatable transformation
Creating a blockchain proof of concept is one thing, but creating an in-production blockchain network at scale takes vision. Our innovative clients are achieving success by combining the art of repeatable transformation with their vision for new industry ecosystems. To celebrate their industry changing visions, we commissioned five contemporary artists to interpret key blockchain objectives […]
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Learning how to increase your profits with blockchain
Regardless of the product that an organization manufactures or sells, the desire to have a reliable supply chain practice is not a new concept. Companies and, for that matter, consumers want to be able to ensure that their goods are arriving safely and with little or no issue. If there is an issue, it would […]
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Building and scaling blockchain solutions for good
When inspiration strikes, you go for it! That was just what I did a couple of years ago when I was working as chief-of-staff for the blockchain chief marketing officer. I was intrigued, not only by blockchain as an emerging technology, but by the prospect that it would be a game changer for doing social […]
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Dawn is coming: Revitalizing and advancing global trade with blockchain
The COVID-19 pandemic has shined a bright light on the fact that global trade and our supply chains are squeezed to a breaking point. While the virus’s spread mercifully appears to have started to subside, we now face what could very well be the largest economic downturn many countries have ever seen. Make no mistake, […]
The post Dawn is coming: Revitalizing and advancing global trade with blockchain appeared first on Blockchain Pulse: IBM Blockchain Blog. Source: IBM Blockchain…
Reshaping the telecommunications ecosystem and business models
The telecommunication industry has a central position in the lives of business and people, sitting at the heart of a world that is becoming more connected every day — more digital and more virtual. In order guarantee innovative communication services like broadband and 4G in the recent past and now 5G, communication providers need to […]
The post Reshaping the telecommunications ecosystem and business models appeared first on Blockchain Pulse: IBM Blockchain Blog. Source: IBM Blockchain…